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The Harvard Business Review Manager's Handbook Ebook + Tools. For the first time, Harvard Business Review Press has made their e-books available as a subscription collection. EBSCO Information Services continues its . For the first time, all digital editions of Harvard Business Review Press titles are being made available via the EBSCO eBooks™ platform.
Well, the business book market is a little different than other book markets.
Many sales are generated by people giving books to each other. The typical case is of a boss insisting all of his underlings read something. But there are also bulk distributions to clients and the like. site and all other platforms do not offer bulk sales so HBR had to do something different.
Moreover, to manage that with DRM would just be too hard. A real innovation. But there is a cost to this. Now as a Professor, that might give me pause from assigning a book to download from HBR. It is an option tolerant of a small amount of sharing and, as I have written before at HBR of all places , that is a good direction to move in.
Baen was one of the first publishers to go DRM-free, recognizing the limitations far outweighed the benefits to it or its authors.
O'Reilly Media has also shunned DRM for the same reasons, noting that unauthorized sharing leads to more readers without an appreciable drop in sales. To be sure, selling an HBR eBook is illegal but this mode is more tolerant of sharing.
Here's HBR's official statement , one that treats its customers with respect.
We make our ebooks available to you DRM-free so you can read them on the device of your choice. We trust that our customers will abide by copyright law and refrain from distributing ebook files illegally.
Please note that in the case that you download a PDF, it will be personalized with your email address.
This small statement asking readers to respect its copyright is preferable to installing DRM and treating every paying customer like a thief. Additionally, HBR is offering multiple formats which gives readers more options and keeps them from being locked into any particular device.
Joshua Gans points out that offering this freedom to its customers should pay off for HBR, whose target audience is a bit different than most publishers.
Many sales are generated by people giving books to each other. The typical case is of a boss insisting all of his underlings read something. But there are also bulk distributions to clients and the like.
site and all other platforms do not offer bulk sales so HBR had to do something different. Moreover, to manage that with DRM would just be too hard. So instead they went their own way and so now you can download eBooks in bulk with a volume discount.